Zest designed, detailed, fabricated and installed Serac’s ProPak Asia 2025 exhibition booth in Bangkok, creating a clean and highly visible business environment for product communication, meetings and visitor engagement.
Serac needed a booth that could present technical packaging expertise in a way that still felt approachable, branded and commercially effective. The space had to accommodate product storytelling, visitor conversations, hospitality and meeting activity while remaining highly visible in a busy trade-show environment.
Explore the decisions and design work behind this project.
Selected shop-drawing visuals show the early spatial thinking behind the booth, combining overhead visibility, open circulation and dedicated product-communication zones.
Concept render used to define the overall booth direction.
Drawings for elevations, counters, custom features and lighting translated the design into a buildable system that could move efficiently into fabrication.
Elevation drawing defining the main architectural surfaces.
Workshop images show the scale of the fabrication process, from the main structural elements to custom furniture and branded display pieces.
Main booth structure under workshop assembly.
Installation photography highlights the scale of the structural assembly and the coordination required to prepare the booth for opening day.
On-site build and structural assembly in the exhibition hall.
Final photographs show the booth in use, with branded architecture, product displays, business conversations and distinctive feature elements all working together.
Completed overall booth view at ProPak Asia 2025.
The completed booth translated Serac’s technical offer into a polished exhibition experience that supported product communication, visitor interaction and business discussions at ProPak Asia 2025. It also demonstrated Zest’s ability to manage exhibition work end to end, from concept and technical detail through fabrication, installation and final on-site delivery.
A 6m × 6m exhibition environment taken from spatial concept and technical detailing through fabrication, installation and final delivery in Bangkok.
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A 6m × 6m industrial technology booth developed from spatial planning and detailed elevations through fabrication, installation and final delivery for ProPak Asia 2025.
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A guest appreciation event concept for Avani that turned the idea of “Find Your Space” into a playful oversized chair installation, event graphics and invitation materials.
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