Zest designed, detailed, fabricated and installed Serac’s ProPak Asia 2025 exhibition booth in Bangkok, creating a clean and highly visible business environment for product communication, meetings and visitor engagement.
Serac needed a booth that could present technical packaging expertise in a way that still felt approachable, branded and commercially effective. The space had to accommodate product storytelling, visitor conversations, hospitality and meeting activity while remaining highly visible in a busy trade-show environment.
Zest developed the booth from concept through shop drawings, production coordination, custom feature fabrication and final installation. The project combined architectural branding, clear zoning, custom counters, bottle-shaped product display features, product cabinets and polished hospitality areas into one cohesive exhibition system.
The final booth used strong blue-and-white overhead forms, an illuminated reception counter, custom display furniture, technical message walls and a distinctive bottle-shaped presentation feature to create a professional open-front environment that balanced visibility with usability.
The completed booth translated Serac’s technical offer into a polished exhibition experience that supported product communication, visitor interaction and business discussions at ProPak Asia 2025. It also demonstrated Zest’s ability to manage exhibition work end to end, from concept and technical detail through fabrication, installation and final on-site delivery.
These selected visuals show the quality, direction and practical output of the project in a clear, focused way.
The completed booth translated Serac’s technical offer into a polished exhibition experience that supported product communication, visitor interaction and business discussions at ProPak Asia 2025. It also demonstrated Zest’s ability to manage exhibition work end to end, from concept and technical detail through fabrication, installation and final on-site delivery.
A 6m × 6m exhibition environment taken from spatial concept and technical detailing through fabrication, installation and final delivery in Bangkok.
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A 6m × 6m industrial technology booth developed from spatial planning and detailed elevations through fabrication, installation and final delivery for ProPak Asia 2025.
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A guest appreciation event concept for Avani that turned the idea of “Find Your Space” into a playful oversized chair installation, event graphics and invitation materials.
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