Zest designed, built and installed a 6m x 6m exhibition booth for AFB International at Pet Fair South-East Asia, turning the company’s Southeast Asia launch into a polished branded environment for product education, meetings and commercial conversations.
AFB needed more than a visible exhibition stand. The booth had to work as a launch statement, sales environment, private meeting area, hospitality point and product education platform within a busy international trade show. It also needed clear brand visibility from multiple visitor approaches, practical storage, display areas and a finish that matched the approved concept precisely.
Explore the decisions and design work behind this project.
Large-format 3D views established the visual direction and helped align branding, visibility and meeting needs before production began.
Approved 3D booth visual showing the overall concept.
Layout views and working drawings translated the design into dimensions, visitor flow, fabrication information and installation-ready details.
Top-view render showing circulation, meeting zones and support spaces.
From private meetings to reception and branded communication, the smaller detailed views helped ensure every part of the booth served a clear purpose.
Private meeting area developed within the booth system.
Production images show how the booth moved from drawings into real fabricated structures before being transported for installation.
Main booth elements under construction in the workshop.
Installation photographs document the transition from fabricated components to a finished exhibition environment in the hall.
On-site installation at the exhibition hall.
Finished photographs show the final reception, branded storytelling and hospitality areas working together in the live show setting.
Completed booth overview in the exhibition hall.
The completed booth closely matched the approved 3D concept and gave AFB a strong professional presence at Pet Fair South-East Asia. The final environment supported regional launch visibility, confidential meetings, product explanation, hospitality and visitor engagement while demonstrating Zest’s ability to take an exhibition project from render and working drawing through fabrication, installation and final delivery.
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