Zest designed, built and installed a 6m x 6m exhibition booth for AFB International at Pet Fair South-East Asia, turning the company’s Southeast Asia launch into a polished branded environment for product education, meetings and commercial conversations.
AFB needed more than a visible exhibition stand. The booth had to work as a launch statement, sales environment, private meeting area, hospitality point and product education platform within a busy international trade show. It also needed clear brand visibility from multiple visitor approaches, practical storage, display areas and a finish that matched the approved concept precisely.
Zest developed the booth from concept through detailed production: 3D booth design, space planning, visitor flow, branded graphics, technical drawings, shop drawings, custom counters, product displays, lighting, raised flooring, construction coordination and on-site installation. The design combined a large illuminated header, natural wood textures, angular structural details, AV screens, meeting zones and product storytelling into one cohesive business environment.
The final concept combined high-visibility architecture with practical business functionality: an illuminated overhead header, welcoming reception, product storytelling, AV integration, meeting and hospitality areas, storage and a layout that remained open to multiple visitor approaches.
The completed booth closely matched the approved 3D concept and gave AFB a strong professional presence at Pet Fair South-East Asia. The final environment supported regional launch visibility, confidential meetings, product explanation, hospitality and visitor engagement while demonstrating Zest’s ability to take an exhibition project from render and working drawing through fabrication, installation and final delivery.
These selected visuals show the quality, direction and practical output of the project in a clear, focused way.
The completed booth closely matched the approved 3D concept and gave AFB a strong professional presence at Pet Fair South-East Asia. The final environment supported regional launch visibility, confidential meetings, product explanation, hospitality and visitor engagement while demonstrating Zest’s ability to take an exhibition project from render and working drawing through fabrication, installation and final delivery.
A 6m × 7m exhibition booth developed from concept and shop drawings through fabrication, installation and final delivery for ProPak Asia 2025.
View case study
A 6m × 6m industrial technology booth developed from spatial planning and detailed elevations through fabrication, installation and final delivery for ProPak Asia 2025.
View case study
A guest appreciation event concept for Avani that turned the idea of “Find Your Space” into a playful oversized chair installation, event graphics and invitation materials.
View case studyTalk to Zest about strategy, design and practical delivery for your next launch, campaign, signage project or brand environment.