A connected path from problem to practical outcome.
The project is shown as a sequence of decisions, creative development and practical outputs.
Challenge
AFB needed more than a visible exhibition stand. The booth had to work as a launch statement, sales environment, private meeting area, hospitality point and product education platform within a busy international trade show. It also needed clear brand visibility from multiple visitor approaches, practical storage, display areas and a finish that matched the approved concept precisely.
Approach
Zest developed the booth from concept through detailed production: 3D booth design, space planning, visitor flow, branded graphics, technical drawings, shop drawings, custom counters, product displays, lighting, raised flooring, construction coordination and on-site installation. The design combined a large illuminated header, natural wood textures, angular structural details, AV screens, meeting zones and product storytelling into one cohesive business environment.
Solution
The final concept combined high-visibility architecture with practical business functionality: an illuminated overhead header, welcoming reception, product storytelling, AV integration, meeting and hospitality areas, storage and a layout that remained open to multiple visitor approaches.
Outcome
The completed booth closely matched the approved 3D concept and gave AFB a strong professional presence at Pet Fair South-East Asia. The final environment supported regional launch visibility, confidential meetings, product explanation, hospitality and visitor engagement while demonstrating Zest’s ability to take an exhibition project from render and working drawing through fabrication, installation and final delivery.
