Thailand is a dynamic market full of opportunities for brands, but you need an effective positioning strategy to connect with local consumers. With our deep expertise in Thai culture and branding, Zest Creative is ideally suited to help develop and execute positioning that resonates.
First, Zest will get to know your brand intimately through research and discussions with your team. What are your brand values, personality, and vision? What do your audiences think about your brand, and at what part of their day will they engage with your brand? What differentiates you in the market? What perceptions and emotions would you like to create?
Next, we conduct competitor analysis and dive deep into consumer insights in Thailand. What motivates and influences Thai consumers? How do competitor brands measure on these parameters? How does your brand measure on these parameters? This helps uncover whitespace opportunities for your brand positioning.
With all these inputs, Zest’s strategic branding team develops a positioning platform tailored specifically to thrive in the Thai market. We define messaging, personality attributes, tone of voice, visual identity guidelines and more to make your positioning consistently come to life.
Zest turns this platform into action through branded touchpoints. We design brand assets like digital marketing content, websites, apps, signage, packaging, marketing materials and more to reinforce your market positioning. Zest’s local expertise ensures relevant nuances are incorporated into each touchpoint.
Ongoing market tracking and consumer research keeps your positioning evolving with market changes. Zest becomes a long-term positioning partner, not just a project-based creative agency.
Here are some examples of branding touchpoints that Zest Creative can design to reinforce brand positioning in the Thai market:
Storefront signs, window displays, interior signs
Branded signage in malls, hotels, schools, tourist attractions and public facilities
Product packaging and labels
Unique packaging shapes and textures
Brochures, flyers, posters
Booth displays for events and expos
Giveaway merchandise such bags, pens and toys
Website layouts and content
Social media graphics and ads
Banner ads, email templates
Retail store layouts and visual merchandising
Trade show booth designs
Pop-up shops, brand experiences
Online video ads
Instructional/brand story videos
Magazine and newspaper ads
Press kits, media releases
And any other branded collateral needed to convey consistent brand positioning.
If you need your brand to stand out and connect with Thai consumers, Zest Creative has the strategic branding capabilities and Thai marketing experience to make it happen. Get in touch today to explore how their comprehensive approach can set your brand up for success.