A coordinated restaurant signage system for The China House by Chef Fei at Mandarin Oriental, Bangkok, from sign planning and material development to production and installation.
The restaurant needed a family of signs that would guide visitors from the street into the venue while fitting its architecture and interiors. Guest-facing signs and operational information had to belong to the same system.
Explore the decisions and design work behind this project.
Zest planned the sign locations and hierarchy across the approach, entrance and internal destinations. Exterior identity signs helped connect the restaurant to its street setting without treating every location as the same design problem.
Installed street-facing identity sign at The China House.
Copper-toned finishes, glass and contrasting coloured frames informed a coordinated sign family. Room identification, amenities and staff-area signs were developed alongside the main restaurant identity, with technical details prepared for production.
Completed interior room identification at The China House.
Production and installation translated the design system into exterior and interior signs. Day and night views show how the entrance identity works with the building and its lighting.
The installed exterior identity sign photographed at night.
A completed signage family connects arrival, room identification and operational information in a consistent visual language suited to the restaurant.
Original photography, mapped brand messages and installed environmental graphics brought Alliance Laundry Systems’ identity into its workplace.
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A bold red shopfront, coordinated signage and supporting brand applications gave Capone’s Pizza a consistent presence on a busy Bangkok street.
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Campus wayfinding consultancy, architectural sign design and prototype development for Clinique La Prairie at Tri Vananda in Phuket.
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