Original photography, mapped brand messages and installed environmental graphics brought Alliance Laundry Systems’ identity into its workplace.
The workplace needed a coherent visual language across offices, shared spaces and operational areas. The task was to apply the client’s existing brand guidelines in ways that felt relevant to the people and places inside the business.
Explore the decisions and design work behind this project.
Zest mapped the locations and messages before developing original graphics within the supplied brand guidelines. Large photographic treatments connected everyday spaces to the people, products and expertise behind the business.
Completed Alliance Laundry Systems workplace graphics.
A planned shot list guided original factory photography. The imagery gave the graphic system its own subject matter, showing real working environments and people rather than relying on generic industrial imagery.
Original factory photography developed for the workplace graphic programme.
Designs were adapted to their individual locations, then produced and installed across the workplace. Coordination between the graphic layouts and physical spaces carried the same brand language through different formats.
Installation of Alliance Laundry Systems branded wall graphics.
A coordinated workplace graphic system, supported by original photography and documented installation, made the existing brand visible across the site.
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