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Raintree Office Garden

Zest developed a launch and immediate digital rebrand programme for Raintree Office Garden, helping the property take control of its online conversation from day one with clearer brand statements, channel content and branded collateral.

Brand Launch, Immediate Digital Rebrand & Collateral SystemProperty / Office & WarehouseBangkok, Thailand
Brand LaunchPropertyDigital RebrandSEO
The challenge

What needed to be solved.

The project involved relaunching an existing property, which meant search, maps, social media and other legacy touchpoints could contain old or inconsistent information. Raintree needed a clear message and a quick rollout that made the new identity visible immediately.

Zest’s approach

How the project was shaped.

Zest created an IDR, or immediate digital rebrand, built around channel-by-channel content for SEO, Google Maps, Facebook, Instagram, website links, press materials and branded visual statements.

Creative solution

How strategy became something tangible.

The “Green Vision Space” platform gave Raintree a flexible brand idea connected to green space, business growth, access and room to expand. Zest then applied the idea across brochure design, postcards, web banners, EDM, social layouts and launch communications.

Project value

What the work made possible.

The work gave Raintree a coordinated launch system that could replace scattered legacy communication with strong, positive and consistent messages across search, maps, social and sales collateral.

What Zest provided

Selected scope delivered by Zest.

  • Immediate digital rebrand strategy
  • Brand platform and messaging direction
  • SEO-focused brand statements and keyword logic
  • Google Maps image and content plan
  • Facebook and Instagram launch content plan
  • Monthly content calendar and review rhythm
Public summary

The work in context.

The work gave Raintree a coordinated launch system that could replace scattered legacy communication with strong, positive and consistent messages across search, maps, social and sales collateral.

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