Zest Creative
← Back to work Brand Strategy

Raintree Office Garden

Zest developed a launch and immediate digital rebrand programme for Raintree Office Garden, helping the property take control of its online conversation from day one with clearer brand statements, channel content and branded collateral.

Brand Launch, Immediate Digital Rebrand & Collateral SystemProperty / Office & WarehouseBangkok, Thailand
Brand LaunchPropertyDigital RebrandSEO
Brand Strategy
Raintree Office Garden
Brand Launch, Immediate Digital Rebrand & Collateral System
Brand LaunchPropertyDigital RebrandSEO
From brief to result

A connected path from problem to practical outcome.

The project is shown as a sequence of decisions, creative development and practical outputs.

01

Challenge

The project involved relaunching an existing property, which meant search, maps, social media and other legacy touchpoints could contain old or inconsistent information. Raintree needed a clear message and a quick rollout that made the new identity visible immediately.

02

Approach

Zest created an IDR, or immediate digital rebrand, built around channel-by-channel content for SEO, Google Maps, Facebook, Instagram, website links, press materials and branded visual statements.

03

Solution

The “Green Vision Space” platform gave Raintree a flexible brand idea connected to green space, business growth, access and room to expand. Zest then applied the idea across brochure design, postcards, web banners, EDM, social layouts and launch communications.

04

Outcome

The work gave Raintree a coordinated launch system that could replace scattered legacy communication with strong, positive and consistent messages across search, maps, social and sales collateral.

The thinking behind the work

The key ideas behind the work.

The information from the original project materials is presented here as a native case-study narrative.

01

The project started with a practical need to take control of the conversation.

Zest framed the launch as an immediate digital rebrand, replacing unfocused legacy content with consistent new messaging across channels from the start.

02

Search, maps and social activity were planned as a launch ecosystem.

The launch plan covered SEO statements, Google Maps image strategy, Facebook and Instagram content, short video, promotional adverts and content-calendar planning.

03

The new platform was carried into sales collateral and digital artwork.

Zest applied the Green Vision Space idea across print and online materials, keeping the same themes of flexibility, access, growth and green business potential visible across formats.

Evidence and practical value

Selected proof points from the work.

The project was designed to create a useful system, environment or communication outcome—not a single isolated visual.

01

IDR approach created to fill relevant channels with new content from Day 1.

02

SEO statements and metatags aligned with the new brand message.

03

Google Maps plan included client renderings, image-bank visuals and branded slides.

04

Facebook and Instagram plan included renderings, branded slides, press links, blog links, motion graphics and promotional adverts.

05

Brand platform defined around Green Vision Space, Flexibility, Access and Growth.

06

Artwork system extended into brochure, postcard, web banner, EDM and social media applications.

Connected scope

The disciplines Zest brought together.

The scope is presented as one connected project system rather than a long service list.

01Immediate digital rebrand strategy
02Brand platform and messaging direction
03SEO-focused brand statements and keyword logic
04Google Maps image and content plan
05Facebook and Instagram launch content plan
06Monthly content calendar and review rhythm
07Brochure and postcard design concepts
08Web banner and EDM design concepts
09Social media artwork system
10Green Vision Space brand application framework
Related services

The service areas behind this project.

These are the connected capabilities Zest brought together to shape and deliver the work.

Related work

See more selected case studies.

Start a project

Need a project like this?

Talk to Zest about strategy, design and practical delivery for your next launch, campaign, signage project or brand environment.

Start a Project