Zest developed a strategic communications campaign for Moose Cider, turning the brand into a bold, community-led attitude built around #IAMMOOSE, creator stories, competitions, events and collaborations.
Moose needed to connect with young urban professionals and pre-family audiences who wanted products with personality, authenticity and lifestyle relevance. The campaign needed to build awareness, interest, decision and engagement across online, website and on-ground activity.
Zest mapped the campaign through awareness, interest, decision and engagement, using three core behaviours: creating, sharing and connecting people. The work connected social concepts, KPIs, budget planning, customer journeys, competitions, on-ground activations and partnership ideas.
The #IAMMOOSE platform gave the brand a participatory idea: people could show boldness, share creator stories, design limited bottles, mix cocktails, join events and connect through music, co-working and city experiences.
The campaign framework gave Moose a complete activation ecosystem, from social storytelling and KPI tracking to on-ground events, partnerships, customer journey planning and loyalty-building ideas.
These selected visuals show the quality, direction and practical output of the project in a clear, focused way.
The campaign framework gave Moose a complete activation ecosystem, from social storytelling and KPI tracking to on-ground events, partnerships, customer journey planning and loyalty-building ideas.
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