A bold red shopfront, coordinated signage and supporting brand applications gave Capone’s Pizza a consistent presence on a busy Bangkok street.
The shop needed to be easy to identify from several approach angles. Zest worked with the client’s supplied logo to develop a practical shopfront system and a broader visual language for the venue.
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Sign dimensions, placement and viewing angles shaped the shopfront design. Red fascias and projecting identity elements made the venue information work together across the front and side of the building.
Capone’s Pizza shopfront during the signage installation.
Supporting brand development included the colour direction, the “It’s our thing” line and Chicago-inspired graphic treatments. Mural and poster ideas extended the supplied logo into a more complete venue experience; packaging was explored as a concept.
Graphic mural treatment within the Capone’s Pizza venue.
Schematics resolved the sign formats and their relationship to the existing frontage. Production and installation brought the main signage into the physical venue, with details coordinated around the corner location.
Installation of the red fascia and supporting signage.
The completed shopfront establishes a consistent identity across the corner frontage, supported by graphic and collateral design concepts.
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