Brand strategy for Tri Vananda, connecting wellness, community and sustainability through audience research, positioning and a shared brand story.
The wellness resort and residential concept needed a clear identity in a developing market. The strategy had to connect the ambitions for the place with the motivations of its future guests and residents.
Explore the decisions and design work behind this project.
Research examined wellness audiences, purchase drivers and competing offers. The work explored how the development could express its value in terms that mattered to prospective guests and residents.
Public summary of the Tri Vananda brand-strategy scope.
The positioning brought wellness, community and sustainability into one brand direction. Values and messages were developed together, giving the proposition a coherent basis for future communication.
The brand story translated the strategic direction into a narrative that could guide the project’s expression. This is a separate brand-strategy brief from the Clinique La Prairie signage consultancy at the development.
A documented brand direction connected the development’s audience, values, positioning and story, providing a basis for subsequent brand communication.
Campus wayfinding consultancy, architectural sign design and prototype development for Clinique La Prairie at Tri Vananda in Phuket.
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