A restaurant identity project for Tina’s New Orleans Contemporary, moving from cultural inspiration and crest design into logo, menu and signage concepts.
The restaurant required an identity that could translate New Orleans references into a contemporary dining brand without becoming generic or overly themed.
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Zest researched visual cues including heritage crests, lilies, pineapple symbols, music, New Orleans architecture and dining culture to build a distinctive brand world.
Logo design inspiration board.
The identity system developed through inspiration boards, a custom crest, logo applications, menu design and signage concepts.
Custom crest design.
The project created a rich identity direction that connected place, food culture and premium restaurant communication.
Menu design system.
The project created a rich identity direction that connected place, food culture and premium restaurant communication.
Brand strategy, positioning and identity design for new brands and businesses ready to rebrand.
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Signage design, wayfinding, production and installation coordination for hotels, residences and commercial spaces.
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For companies that need polished sales and communication materials.
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A premium B2B launch ecosystem repositioning SYMBIO as a luxury, hospitality-ready wellness choice through strategy, content, paid media and measurable campaign journeys.
View case study![[stan] campaign identity image with Show your love. Save the world message](/assets/img/projects/stan/thumb.jpg)
A digital launch case study for a fan-tech platform, turning a complex product into a market-ready entertainment brand with measurable awareness, traffic and app-install growth.
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A launch and immediate digital rebrand programme for an existing Bangkok office and warehouse compound, replacing scattered legacy content with consistent new messaging.
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