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ThompsonBridge

A brand and communications framework for ThompsonBridge, bringing client and candidate priorities into a clearer proposition and message structure.

Positioning & communications frameworkProfessional Services
Strategy projectCommunications frameworkClient and candidate audience analysisTrust and retention framework
The brief

What the project needed to solve.

The business needed to communicate with two connected audiences while making its value clear and credible. The strategy had to address trust, service and longer-term relationships rather than rely on generic recruitment language.

Inside the work

From thinking to application.

Explore the decisions and design work behind this project.

01 / 03Selected work

Understand both sides of the relationship

The work examined client and candidate needs alongside the factors that support retention and trust. These perspectives informed the brand direction and the structure of its communication.

Public summary of ThompsonBridge’s brand and communications strategy scope.

Public summary of ThompsonBridge’s brand and communications strategy scope.
02 / 03Selected work

A proposition with human relevance

Positioning and personality work connected analytical insight with personal service. The aim was a clearer explanation of the business that could remain consistent across different audiences.

03 / 03Selected work

A structure for future communication

Audience-specific messages and communication planning established a framework for future touchpoints. Brochure, website and application ideas were explored as recommendations within the strategy.

Project value

What the work made possible.

A coherent positioning and communications framework gave the business a common direction for client and candidate messaging and future creative development.

Selected deliverables
  • Client and candidate audience analysis
  • Trust and retention framework
  • Brand positioning and personality
  • Audience-specific messaging
  • Communications and touchpoint recommendations
Related services

The service areas behind this project.

Related work

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