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SO Sofitel Hua Hin Beach Society

A beach-facing menu and cocktail collateral system for SO Sofitel Hua Hin, combining relaxed resort lifestyle imagery with structured food and drink sections.

Beach Society Menu & Cocktail CollateralHospitality / Food & BeverageHua Hin, Thailand
HotelResortF&BMenu Design
The challenge

What needed to be solved.

The resort needed menu materials that could feel casual and beach-ready while still presenting food, snacks, cocktails and main dishes clearly.

Zest’s approach

How the project was shaped.

Zest built a lively editorial system around “Beach Society,” using lifestyle imagery, tropical drink stories, food photography and section-led menu hierarchy.

Creative solution

How strategy became something tangible.

The designs included beach bites, retro cocktails, mains and signature sea-inspired cocktail materials for guest-facing resort dining.

Project value

What the work made possible.

The materials gave the venue a resort-friendly F&B identity that supported both menu clarity and lifestyle appeal.

Selected visuals

Curated public-facing visuals from the work.

These selected visuals show the quality, direction and practical output of the project in a clear, focused way.

SO Sofitel Hua Hin Beach Society representative image
Representative image from the project.
What Zest provided

Selected scope delivered by Zest.

  • Beach Society menu design
  • Food and cocktail section layouts
  • Lifestyle-led menu cover design
  • Cocktail story pages
  • Resort F&B collateral
Public summary

The work in context.

The materials gave the venue a resort-friendly F&B identity that supported both menu clarity and lifestyle appeal.

Related services

The service areas behind this project.

Related work

See more selected case studies.

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