A beach-facing menu and cocktail collateral system for SO Sofitel Hua Hin, combining relaxed resort lifestyle imagery with structured food and drink sections.
The resort needed menu materials that could feel casual and beach-ready while still presenting food, snacks, cocktails and main dishes clearly.
Explore the decisions and design work behind this project.
Zest built a lively editorial system around “Beach Society,” using lifestyle imagery, tropical drink stories, food photography and section-led menu hierarchy.
Beach Society menu, cocktail and food collateral system for SO Sofitel Hua Hin.
The materials gave the venue a resort-friendly F&B identity that supported both menu clarity and lifestyle appeal.
A premium B2B launch ecosystem repositioning SYMBIO as a luxury, hospitality-ready wellness choice through strategy, content, paid media and measurable campaign journeys.
View case study![[stan] campaign identity image with Show your love. Save the world message](/assets/img/projects/stan/thumb.jpg)
A digital launch case study for a fan-tech platform, turning a complex product into a market-ready entertainment brand with measurable awareness, traffic and app-install growth.
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A launch and immediate digital rebrand programme for an existing Bangkok office and warehouse compound, replacing scattered legacy content with consistent new messaging.
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