From brief to result
A connected path from problem to practical outcome.
The project is shown as a sequence of decisions, creative development and practical outputs.
Challenge
Skugga needed a positioning direction that could connect a niche artisan coffee product to modern consumers despite limited distribution and low mass-media budgets.
Approach
Zest listened to consumer desires, mapped how the product connected with those desires, then built brand personas to guide design styling and messaging.
Solution
The positioning report framed the coffee through clear audience insights, persona territories and suggested digital media directions.
Outcome
The work gave Skugga a structured strategic foundation for brand storytelling, visual direction and cost-conscious communication.
![[stan] campaign identity image with Show your love. Save the world message](/assets/img/projects/stan/thumb.jpg)
