A confectionary brand launch project covering name exploration, audience positioning, brand identity, colour direction and launch collateral for a dessert retail concept in Thailand.
The project needed to adapt a successful dessert concept for Thailand without a confirmed name or clearly defined local audience.
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Zest explored names with sensory associations and playful Thai-friendly meanings, then developed a visual direction around “indulgent fun” for younger dessert consumers.
Brand naming exploration and shortlisting.
The identity system used a playful logotype, bright colour palette and retail collateral design to translate the brand personality into practical launch materials.
Logo design direction reflecting the “indulgent fun” brand idea.
The work gave Shooga a distinctive launch-ready identity and customer-facing materials for direct-to-consumer confectionary retail.
Collateral designs translating the identity into launch materials.
The work gave Shooga a distinctive launch-ready identity and customer-facing materials for direct-to-consumer confectionary retail.
Brand strategy, positioning and identity design for new brands and businesses ready to rebrand.
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For companies that need polished sales and communication materials.
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A digital launch case study for a fan-tech platform, turning a complex product into a market-ready entertainment brand with measurable awareness, traffic and app-install growth.
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A launch and immediate digital rebrand programme for an existing Bangkok office and warehouse compound, replacing scattered legacy content with consistent new messaging.
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