An “I Belong” brand platform, identity and member-communication system for RPM Health Club at Royal Phuket Marina.
The club needed to speak to a mixed Thai and expatriate community with different relationships to fitness and membership. The work had to create a sense of belonging and carry it consistently into everyday club materials.
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The “I Belong” direction connected membership to island life and a shared sense of community. Brochure and campaign designs gave the club a people-centred story alongside its facilities.
RPM Health Club brochure and promotional design applications.
The identity brought together elements supplied from Royal Phuket Marina and Cascade Club. Campaign layouts and external banner designs extended the direction into a consistent public-facing presence.
RPM Health Club “I Belong” campaign design.
The communication system covered stationery, membership forms, training plans, member cards, club rules and newsletter design. These practical formats carried the identity from initial interest into day-to-day membership.
RPM Health Club membership-card design.
A connected identity and communication toolkit gave the club a consistent way to introduce itself and communicate with members.
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