An e-commerce website design that connects Thai artisan products with their makers, materials and stories through a “Workshop to Wardrobe” narrative.
The collection needed to communicate the value of crafted products while making them straightforward to browse and buy. The design needed room for cultural and material stories as well as clear product information.
Explore the decisions and design work behind this project.
Audience and brand-value work informed the website direction. Product collections were organised for browsing, with imagery and a restrained visual structure allowing the character of the objects to lead.
The Raya product-collection page design.
The homepage and storytelling approach connected products to the artisans and processes behind them. “Workshop to Wardrobe” gave the design a narrative that could carry from brand introduction into individual product stories.
The Raya homepage design, combining collection browsing and artisan storytelling.
Product-detail, basket and checkout designs addressed the steps between discovery and purchase. This case study covers the documented website design and brand-messaging scope.
Product-detail page design for The Raya Curated Collection.
A coherent e-commerce design connects collection discovery, artisan storytelling, product information and the order journey.
A premium B2B launch ecosystem repositioning SYMBIO as a luxury, hospitality-ready wellness choice through strategy, content, paid media and measurable campaign journeys.
View case study![[stan] campaign identity image with Show your love. Save the world message](/assets/img/projects/stan/thumb.jpg)
A digital launch case study for a fan-tech platform, turning a complex product into a market-ready entertainment brand with measurable awareness, traffic and app-install growth.
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A launch and immediate digital rebrand programme for an existing Bangkok office and warehouse compound, replacing scattered legacy content with consistent new messaging.
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