Product positioning, digital campaign creative, packaging, retail materials and four original videos supported OMRON Healthcare’s TENS product launch in Thailand.
OMRON needed a clear introduction for a product category that required explanation as well as visibility. The communication had to work consistently across product information, retail touchpoints and digital content.
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Audience and competitor analysis informed the proposition, brand personality and tone of voice. Brochure design translated the product story into an accessible visual structure, giving campaign and retail materials a common foundation.
OMRON product brochure design and supporting printed materials.
Packaging and retail display designs carried the communication into the buying environment. Staged web and CPC banner creative extended the same message into digital campaign assets.
OMRON product packaging developed as part of the launch materials.
Zest developed four original videos, covering scripting, model sourcing, animation, filming and editing. The production added a motion-content layer to the launch alongside the static campaign and retail designs.
Still from an original OMRON TENS explanatory video.
A coordinated set of launch assets connected product positioning, printed information, retail presentation, digital creative and video production.
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