A heritage-led pre-launch communication platform for a condominium project at Nai Lert Park, supported by campaign creative, multilingual website design and site hoarding.
The development needed to express the value of its location and heritage to different buyer audiences. The pre-launch work had to establish an engaging story before moving into detailed sales communication.
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Audience and message planning shaped the pre-launch website design. A multilingual approach supported communication with regional buyers, with the visual direction connecting the residence to the character of Nai Lert Park.
Nai Lert Park pre-launch website design mockup.
Advertisement designs explored the relationship between the park, the residence and its legacy. The campaign gave the property a consistent message and image direction across audience-specific communication.
English-language Nai Lert Park campaign advertisement design.
Site-hoarding designs extended the campaign into the physical location. Launch events and signature gifts were explored in the planning stage; the documented case study centres on the strategy and designed communication assets.
Nai Lert Park site-hoarding application shown in the project source.
A coherent pre-launch story connected advertising, website design and site communication, providing a creative platform for the next stage of the property launch.
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