What needed to be solved.
SEA Beverages needed to launch the Lambrini family into the Thai market with POS engagement that worked in sync with online promotion.
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Campaign & Content
Lambrini Engagement Launch
A positioning and point-of-sale launch campaign for Lambrini and Chambrini in Thailand, connecting venue strategy, themed events, social engagement and branded collateral.
CampaignLaunch ActivationPOSF&B
How the project was shaped.
Zest defined purchase drivers, identified “the Lambrini moment,” mapped partner venues and planned themed events for a 12-month launch calendar.
How strategy became something tangible.
The campaign system connected venue activations, social media capture, branded giveaways, on-premise uniforms and large-scale POS elements.
What the work made possible.
The programme gave the brand a structured launch plan that tied physical venues, social media visibility and consumer engagement together.
Selected visuals
Curated public-facing visuals from the work.
These selected visuals show the quality, direction and practical output of the project in a clear, focused way.
Selected scope delivered by Zest.
- Brand positioning and purchase-driver questions
- Themed event concepts
- 12-month launch activity calendar
- Partner venue mapping
- Social media extension strategy
- Giveaway and uniform concepts
The work in context.
The programme gave the brand a structured launch plan that tied physical venues, social media visibility and consumer engagement together.
Related services
The service areas behind this project.
01
Brand Strategy & Identity
For companies that need sharper positioning, clearer messaging and a more professional identity.
Explore service
03
Digital Marketing & Content
For businesses that need stronger visibility across search, social media, paid campaigns and branded content.
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06
Brand Collateral & Corporate Design
For companies that need polished sales and communication materials.
Explore service![[stan] digital launch communication project image](/assets/img/projects/stan/thumb.jpg)
07
Corporate Communications & Video
For companies that need clearer presentations, corporate video, internal communications and leadership storytelling.
Explore serviceRelated work
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