01 / 03Project stage
The occasion and purchase drivers
Zest defined purchase drivers, identified “the Lambrini moment,” mapped partner venues and planned themed events for a 12-month launch calendar.
Defining “the Lambrini moment.”
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Campaign & Content
Lambrini Engagement Launch
A positioning and point-of-sale launch campaign for Lambrini and Chambrini in Thailand, connecting venue strategy, themed events, social engagement and branded collateral.
CampaignLaunch ActivationPOSF&B
The brief
What the project needed to solve.
SEA Beverages needed to launch the Lambrini family into the Thai market with POS engagement that worked in sync with online promotion.
Inside the work
From thinking to application.
Explore the decisions and design work behind this project.
02 / 03Project stage
Venues and the launch calendar
The campaign system connected venue activations, social media capture, branded giveaways, on-premise uniforms and large-scale POS elements.
12-month activity calendar planning.
03 / 03Project stage
Social and point-of-sale activation
The programme gave the brand a structured launch plan that tied physical venues, social media visibility and consumer engagement together.
Original collateral and on-premise uniform concepts.
Project value
What the work made possible.
The programme gave the brand a structured launch plan that tied physical venues, social media visibility and consumer engagement together.
Selected deliverables
- Brand positioning and purchase-driver questions
- Themed event concepts
- 12-month launch activity calendar
- Partner venue mapping
- Social media extension strategy
- Giveaway and uniform concepts
- Large-scale POS collateral
Related services
The service areas behind this project.
01
Brand Strategy & Identity
Brand strategy, positioning and identity design for new brands and businesses ready to rebrand.
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03
Digital Marketing & Content
For businesses that need stronger visibility across search, social media, paid campaigns and branded content.
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06
Brand Collateral & Corporate Design
For companies that need polished sales and communication materials.
Explore service
07
Corporate Communications & Video
For companies that need clearer presentations, corporate video, internal communications and leadership storytelling.
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