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Lambrini Engagement Launch

A positioning and point-of-sale launch campaign for Lambrini and Chambrini in Thailand, connecting venue strategy, themed events, social engagement and branded collateral.

Positioning, POS Campaign & Launch ActivationFood & BeverageBangkok, Thailand
CampaignLaunch ActivationPOSF&B
Campaign & Content
Lambrini Engagement Launch
Positioning, POS Campaign & Launch Activation
CampaignLaunch ActivationPOSF&B
From brief to result

A connected path from problem to practical outcome.

The project is shown as a sequence of decisions, creative development and practical outputs.

01

Challenge

SEA Beverages needed to launch the Lambrini family into the Thai market with POS engagement that worked in sync with online promotion.

02

Approach

Zest defined purchase drivers, identified “the Lambrini moment,” mapped partner venues and planned themed events for a 12-month launch calendar.

03

Solution

The campaign system connected venue activations, social media capture, branded giveaways, on-premise uniforms and large-scale POS elements.

04

Outcome

The programme gave the brand a structured launch plan that tied physical venues, social media visibility and consumer engagement together.

Evidence and practical value

Selected proof points from the work.

The project was designed to create a useful system, environment or communication outcome—not a single isolated visual.

01

Purchase-driver planning, the “Lambrini moment,” venue mapping, event calendars and collateral concepts.

02

Physical POS and social media were planned as connected parts of the launch system.

Connected scope

The disciplines Zest brought together.

The scope is presented as one connected project system rather than a long service list.

01Brand positioning and purchase-driver questions
02Themed event concepts
0312-month launch activity calendar
04Partner venue mapping
05Social media extension strategy
06Giveaway and uniform concepts
07Large-scale POS collateral
Related services

The service areas behind this project.

These are the connected capabilities Zest brought together to shape and deliver the work.

Related work

See more selected case studies.

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