Vintage identity
Zest developed a vintage visual language using textured papers, heritage typography, illustrated brand marks and warm colour tones.
Hemingway’s logo and vintage bar identity.

A vintage bar and restaurant identity project for Hemingway’s, including logo design, food and drink menus and branded collateral with a warm heritage-inspired look.
The brand needed a distinctive hospitality identity that could feel historic, warm and memorable across menus, coasters, T-shirts and promotional materials.
Explore the decisions and design work behind this project.
Zest developed a vintage visual language using textured papers, heritage typography, illustrated brand marks and warm colour tones.
Hemingway’s logo and vintage bar identity.

The identity was applied across logo design, beverage and food menus, stickers, merchandise and poster-style brand collateral.
Branded collateral including merchandise, stickers and poster applications.

The project created a recognisable bar and restaurant identity with flexible applications across guest-facing materials.
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