What needed to be solved.
Niyama needed a simple, stylish and flexible identity that could support an international food programme while still feeling playful and culinary.
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Brand Collateral
Food Play by Niyama
A hospitality F&B identity and collateral system for Food Play at Niyama Private Islands Maldives, connecting food-plating art, colour strategy and recipe-card design.
HospitalityF&BBrand CollateralMenu Design
How the project was shaped.
Zest combined the language of dining plates and food-plating gestures to create a simple icon system, then extended the identity through fresh colour applications and collateral.
How strategy became something tangible.
The Food Play system used a free-form plate mark, food-led colour options and recipe-card layouts that could support multiple cuisines and guest-facing experiences.
What the work made possible.
The result was a practical F&B identity and collateral suite that gave the programme a recognisable visual system across cuisine stories and recipe content.
Selected visuals
Curated public-facing visuals from the work.
These selected visuals show the quality, direction and practical output of the project in a clear, focused way.
Selected scope delivered by Zest.
- Logo concept and rationale
- Food-plating visual language
- Colour strategy
- Recipe card layouts
- Cuisine collateral system
- Hospitality F&B presentation materials
The work in context.
The result was a practical F&B identity and collateral suite that gave the programme a recognisable visual system across cuisine stories and recipe content.
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The service areas behind this project.
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