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Food Play by Niyama

A hospitality F&B identity and collateral system for Food Play at Niyama Private Islands Maldives, connecting food-plating art, colour strategy and recipe-card design.

F&B Brand Creation & Collateral SystemHospitality / Food & BeverageMaldives
HospitalityF&BBrand CollateralMenu Design
Brand Collateral
Food Play by Niyama
F&B Brand Creation & Collateral System
HospitalityF&BBrand CollateralMenu Design
From brief to result

A connected path from problem to practical outcome.

The project is shown as a sequence of decisions, creative development and practical outputs.

01

Challenge

Niyama needed a simple, stylish and flexible identity that could support an international food programme while still feeling playful and culinary.

02

Approach

Zest combined the language of dining plates and food-plating gestures to create a simple icon system, then extended the identity through fresh colour applications and collateral.

03

Solution

The Food Play system used a free-form plate mark, food-led colour options and recipe-card layouts that could support multiple cuisines and guest-facing experiences.

04

Outcome

The result was a practical F&B identity and collateral suite that gave the programme a recognisable visual system across cuisine stories and recipe content.

Evidence and practical value

Selected proof points from the work.

The project was designed to create a useful system, environment or communication outcome—not a single isolated visual.

01

The logo concept combines dining plate and food-plating references.

02

Colour pages explain green, orange and red applications.

03

Recipe and cuisine materials show the identity in practical collateral use.

Connected scope

The disciplines Zest brought together.

The scope is presented as one connected project system rather than a long service list.

01Logo concept and rationale
02Food-plating visual language
03Colour strategy
04Recipe card layouts
05Cuisine collateral system
06Hospitality F&B presentation materials
Related services

The service areas behind this project.

These are the connected capabilities Zest brought together to shape and deliver the work.

Related work

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