A hospitality F&B identity and collateral system for Food Play at Niyama Private Islands Maldives, connecting food-plating art, colour strategy and recipe-card design.
Niyama needed a simple, stylish and flexible identity that could support an international food programme while still feeling playful and culinary.
Explore the decisions and design work behind this project.
Zest combined the language of dining plates and food-plating gestures to create a simple icon system, then extended the identity through fresh colour applications and collateral.
Logo rationale combining dining plate and food-plating inspiration.
The Food Play system used a free-form plate mark, food-led colour options and recipe-card layouts that could support multiple cuisines and guest-facing experiences.
Orange colour application for playful warmth.
The result was a practical F&B identity and collateral suite that gave the programme a recognisable visual system across cuisine stories and recipe content.
Recipe and cuisine collateral system for Food Play.
The result was a practical F&B identity and collateral suite that gave the programme a recognisable visual system across cuisine stories and recipe content.
A premium B2B launch ecosystem repositioning SYMBIO as a luxury, hospitality-ready wellness choice through strategy, content, paid media and measurable campaign journeys.
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A digital launch case study for a fan-tech platform, turning a complex product into a market-ready entertainment brand with measurable awareness, traffic and app-install growth.
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A launch and immediate digital rebrand programme for an existing Bangkok office and warehouse compound, replacing scattered legacy content with consistent new messaging.
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