An AsiaFit exhibition environment for Escape Fitness combining strong brand graphics, mural design, overhead planning and finished on-site delivery.
Escape Fitness required a booth environment that could carry a bold fitness brand while remaining practical for product display, movement and conversations.
Explore the decisions and design work behind this project.
Zest developed the exhibition concept around strong graphic surfaces, mural treatments and spatial planning that made the brand visible from multiple directions.
Initial concept for the Escape Fitness AsiaFit exhibition.
The booth used large-scale brand murals, overhead layout planning and clear product zones to create a high-energy exhibition presence.
Mural design and brand graphic treatment.
The final booth gave Escape Fitness a confident, graphic-led presence at AsiaFit and demonstrated the link between concept, planning and on-site installation.
Finished on-site exhibition environment.
The final booth gave Escape Fitness a confident, graphic-led presence at AsiaFit and demonstrated the link between concept, planning and on-site installation.
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