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The Bull & Bush

A gastropub and wine identity system built around a colourful low-poly bull symbol, flexible colour-bar treatments and business-card applications.

Gastropub Logo & Identity SystemFood & BeverageBangkok, Thailand
GastropubBrand IdentityLogo DesignCollateral
The brief

What the project needed to solve.

The Bull & Bush needed a memorable gastropub identity that could stand out while remaining clean enough for practical collateral and signage use.

Inside the work

From thinking to application.

Explore the decisions and design work behind this project.

01 / 03Project stage

A geometric brand mark

Zest created a bold geometric bull illustration and explored supporting colour-bar systems to build an identity that felt energetic and contemporary.

The Bull & Bush logo design with low-poly bull mark.

The Bull & Bush selected project visual page 34
The Bull & Bush logo design with low-poly bull mark.
02 / 03Project stage

A flexible identity system

The final system included logo design, colour-bar variations and business card designs using both white and dark applications.

Colour-bar identity variation studies.

The Bull & Bush selected project visual page 35
Colour-bar identity variation studies.
03 / 03Project stage

Applied to guest-facing collateral

The work gave the venue a distinctive brand mark and practical identity toolkit for hospitality collateral.

Name card design applications.

The Bull & Bush selected project visual page 36
Name card design applications.
Project value

What the work made possible.

The work gave the venue a distinctive brand mark and practical identity toolkit for hospitality collateral.

Selected deliverables
  • Logo design
  • Low-poly bull illustration
  • Colour-bar identity variations
  • Business card design
  • Light and dark collateral applications
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