What needed to be solved.
ATTITUDE needed a strong visual system that could work across provocative advertising, digital menus, guest touchpoints and premium dining collateral.
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Brand Collateral
ATTITUDE Restaurant Brand System
A bold restaurant identity and collateral system including brand advertising, iPad digital menu concepts, VIP cards, reservation materials, cutlery packaging and brand guidelines.
RestaurantF&BBrand GuidelinesDigital Menu
How the project was shaped.
Zest developed a dark, high-contrast visual language with red highlights, theatrical food and nightlife imagery, and consistent application across physical and digital touchpoints.
How strategy became something tangible.
The system extended from posters into an iPad menu interface, VIP cards, reservations, cutlery presentation, packaging, collateral sets and documented brand guidelines.
What the work made possible.
The project created a complete restaurant communication system with a distinctive visual personality and multiple operational touchpoints.
Selected visuals
Curated public-facing visuals from the work.
These selected visuals show the quality, direction and practical output of the project in a clear, focused way.
Selected scope delivered by Zest.
- Brand advertising design
- iPad digital menu interface concept
- VIP card design
- Reservation signs
- Cutlery serving set packaging
- Food packaging and collateral
The work in context.
The project created a complete restaurant communication system with a distinctive visual personality and multiple operational touchpoints.
Related services
The service areas behind this project.
01
Brand Strategy & Identity
For companies that need sharper positioning, clearer messaging and a more professional identity.
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02
Website Design & Development
For brands that need a credible, search-friendly website or digital platform.
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03
Digital Marketing & Content
For businesses that need stronger visibility across search, social media, paid campaigns and branded content.
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06
Brand Collateral & Corporate Design
For companies that need polished sales and communication materials.
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