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ATTITUDE Restaurant Brand System

A bold restaurant identity and collateral system including brand advertising, iPad digital menu concepts, VIP cards, reservation materials, cutlery packaging and brand guidelines.

Restaurant Brand Advertising, Digital Menu & CollateralHospitality / Food & BeverageBangkok, Thailand
RestaurantF&BBrand GuidelinesDigital Menu
The brief

What the project needed to solve.

ATTITUDE needed a strong visual system that could work across provocative advertising, digital menus, guest touchpoints and premium dining collateral.

Inside the work

From thinking to application.

Explore the decisions and design work behind this project.

01 / 03Project stage

A distinctive restaurant language

Zest developed a dark, high-contrast visual language with red highlights, theatrical food and nightlife imagery, and consistent application across physical and digital touchpoints.

Brand advertising system for the restaurant concept.

ATTITUDE Restaurant Brand System selected project visual page 20
Brand advertising system for the restaurant concept.
02 / 03Project stage

Digital and guest experience

The system extended from posters into an iPad menu interface, VIP cards, reservations, cutlery presentation, packaging, collateral sets and documented brand guidelines.

iPad digital menu interface with ordering functionality.

ATTITUDE Restaurant Brand System selected project visual page 21
iPad digital menu interface with ordering functionality.
03 / 03Project stage

Identity across touchpoints

The project created a complete restaurant communication system with a distinctive visual personality and multiple operational touchpoints.

Collateral set applications.

ATTITUDE Restaurant Brand System selected project visual page 25
Collateral set applications.
Project value

What the work made possible.

The project created a complete restaurant communication system with a distinctive visual personality and multiple operational touchpoints.

Selected deliverables
  • Brand advertising design
  • iPad digital menu interface concept
  • VIP card design
  • Reservation signs
  • Cutlery serving set packaging
  • Food packaging and collateral
  • Brand guidelines
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