Zest Creative has recently invested in both technology and resources to further expand our arsenal of unique marketing technologies we can offer our clients. Zest is now able to offer Proximity marketing as another channel to further engage our client’s customers and users.
Proximity marketing is all about marketing to your consumer at the right place, at the right time, using small proximity beacons which broadcast highly relevant and personalized notifications. Over the past year,we have seen much more interest in this technology.
Marketers across various verticals are now beginning to realize that proximity marketing offers enormous potential beyond merely delivering vouchers and coupons. These tools work best when they are used by brands to better understand the needs and wants of their customer base, as well as notable patterns in buying behaviour.